Now, more than ever, it is important to make sure your business has an online presence.
From a boutique owner looking to reach a larger customer base with an eCommerce site, to a dentist wanting to advertise their services online.
So to help you get started, we put together this list of steps to get you started on bringing your business online and building your online presence.
1). SET SMART GOALS
Knowing exactly what you’re trying to accomplish will help you create a plan for your business to get you to that goal.
Make sure these goals are:
S – Specific; pick concrete numbers
M – Measurable; so you know when you’ve achieved your goal
A – Achievable; something within reach but a little bit of a stretch
R – Relevant;
T – Time-based; has a deadline
2). DO YOUR RESEARCH
Take the time to see how the online marketplace compares to your current brick and mortar business.
Things to look at:
– What are your competitors already doing in the online marketplace?
– Identify the purchase behavior of your ideal customer.
– What are the most effective ways to reach these customers?
3). CREATE A STRATEGIC PLAN
Now that you’ve set your goals and know more about the online market for your product and customer you need to create a plan to accomplish these goals.
Things to include:
– What social platforms are you posting content and ads on?
– How frequently are you posting?
– How are you going to drive people to your website?
4). CREATE CONTENT & COPY THAT SELLS
Grabbing the attention of your prospective buyers and giving them the right information about your product or service is so important to converting them into a customer.
Make sure your content / copy:
– Is visually appealing
– Is consistent with your brand
– Contains a call to action
5). DESIGN AN EASY-TO-USE WEBSITE
Now that you have nailed down your content & copy it’s time to create a space for that information to live that’s easy for customers to use.
Things to keep in mind:
– Make navigation clear, simple & the same on each page
– Use only relevant photos, videos and copy on each product