Web Design & DEVELOPMENT

Case Study
Lyfelens

Driving into the future

Sharp UX for a futuristic brand

Categories

  • User Experience & Interface
  • Website Development
  • Marketing Strategy
  • Business Development

Lyfelens

“Driving into the future” took on a whole new meaning with this inspiring new wifi/crash/gps/safety car product. As a product poised for a broad array of customers, we had the pleasure of strategically planning and introducing to the world a new kind of dashcam that truly converts a car into more.

ThE challenge

The biggest challenge of this awesome project was to connect to and convert first adoption customers while in a lengthy pre-sales phase (before the product is actually out).

what we did

With a lot of research and analysis, we identified customer segments and crafted campaign strategies for each. Then, we stepped back and chose only the absolute all-stars. This helped us pushed forward with focus and purpose, allowing us to align, design, and build all other deliverables to be congruent throughout.
b

Congruent Design

Responsive Design

THE RESULT

We achieved pretty fantastic results: a killer website, marketing that drives the right leads, stellar ROI and KPIs month over month, and most importantly – enthusiastic customers eager to receive their Lyfelens product!