Case Study

Crossing borders  

Launching a retail brand in the US

Work areas

  • Brand Identity
  • Business Strategy
  • Marketing
  • UX/UI
  • Content

Tanya Moss

We are thrilled to have launched Tanya Moss, a Mexican jewelry brand, digitally in the US. Crossing borders as a specialty retail brand is not always an easy feat. Reshaping a brand’s voice and identity, crafting marketing to appeal to a new type of buyer, and designing a completely new e-commerce store was a challenge we loved.

ThE challenge

Although Tanya Moss jewelry is a loved and well known brand in Mexico, entering a highly competitive and saturated e-commerce market in the US as an unknown brand is a sizeable challenge. It takes a lot of time, skill, and smart positioning.

what we did

We strategized and designed brand identity, digital properties, ads, and communication to highlight the benefits of the brand and convert. We focused on obtaining early brand adopter demographic information to more closely target and iterate the online store and customer experience. We integrated social and created content to add additional value to potential clients. We retargeted, introduced abandoned cart recovery, drip campaigns, and so many more marketing tactics to work on optimizing the funnel and converting more clients. 


Congruent Design

Responsive Design


The Tanya Moss US store was launched just before the Black Friday frenzy, making the first sales within just hours of Go-Live! The online store was a beautiful array of products built on the shopify platform which seamlessly connected to several other critical tools. We closely monitored and managed digital ads and continually increased traffic and interest via other inbound marketing methods. For an unknown brand in a saturated market, we’re proud of the speed of traction and trending results!