An app that connects parents with their community and their children
Helping under-served families with equitable access to parenting strategies that support child success.

An app that connects parents with their community and their children

The BBP app has been successfully strengthening the bond between parent and child and promoting children’s healthy development for over 5 years. We worked with the Grail Family Services community and DC Design to create an app that helped under-served parents in California learn strategies to connect with their children and improve their parenting skills.

  • Ux & Ui Design
  • Development

    THE CHALLENGE

    The biggest challenge for us was to design and build an app that non-tech-savvy parents could actually understand and use on a weekly basis. We needed to find the perfect balance between keeping content informative while making it engaging.

    What we did

    We listened to parents via one-on-one sessions, learn about their needs and focused the app on what they cared about the most, their children. It turned out that rather than being interested on improving their parenting skills, they cared about their children’s success and development, so we made the app all about that. We created a user friendly interface that became a tool that was powerful at creating bonds and empowering parents.

    What we did

    We listened to parents via one-on-one sessions, learn about their needs and focused the app on what they cared about the most, their children. It turned out that rather than being interested on improving their parenting skills, they cared about their children’s success and development, so we made the app all about that. We created a user friendly interface that became a tool that was powerful at creating bonds and empowering parents.

    The result

    We build a fantastic app with a personalized child development dashboard at center. This allows parents to track progress of their kids developmental milestones and learn practical strategies to help their children in the areas they are struggling with. We packed the app with a community forum for parents and experts to discuss questions and strategies. We provided multiple touch points with activities that parents could easily implement at home to plus weekly notifications on resources and additional ways to engage. All this in an easy-to-use app filled with tool tips to facilitate navigation and usability.

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