Treetop
From concept to packaging, we brought this mindful baby care products brand to life. Understanding the audience they wanted to speak to and the mission behind each product, we were able to tell their story about creating products that find the perfect balance between pure ingredients and luxurious feel; a high-end destination for all things babycare.
- Consulting
- Prototyping
- Brand Identity
- Buyer Persona Identification
- Art Direction
THE CHALLENGE
For these top-of-the-line baby products the biggest challenge was to create a brand that was balanced between a contemporary and sophisticated look & feel but that remained honest inside and out. Creating concepts for Treetop was particularly fun, it allowed us to explore multiple ideas that helped mothers create an emotional connection with the brand through nature elements that were unique and memorable.
What we did
We started by creating mood boards to present the look & feel we had in mind, once we landed on the right vision we moved forward with conceptualizing multiple ideas, after deciding on our favorite concept we started creating logo options and choosing color palettes. Simultaneously we worked on the brand’s storytelling by developing a narrative that their audience could relate to and finally we put it all together creating the perfect representation of a brand with only clean and trusted products designed for our little ones.
What we did
We started by creating mood boards to present the look & feel we had in mind, once we landed on the right vision we moved forward with conceptualizing multiple ideas, after deciding on our favorite concept we started creating logo options and choosing color palettes. Simultaneously we worked on the brand’s storytelling by developing a narrative that their audience could relate to and finally we put it all together creating the perfect representation of a brand with only clean and trusted products designed for our little ones.
The result
Treetop was born to become a top-of-the-line, clean baby product company focused on finding the perfect balance between pure ingredients and luxurious feel; a high-end destination for all things baby care. From their formulas to their packaging, inside and out, there are no gimmicks or fluff - just an honest, mindful, high quality brand.
Ready to grow?